

Why Coaching?
Coaching is more than motivation — it's transformation. As your coach, my role is to hold you powerfully accountable while helping you uncover and confront the blind spots that keep you stuck. My mission is to guide you toward the vision, dreams, and future you were designed to live — not someday, but now.
According to a Forbes 500 study, individuals who invested in a Life Coach experienced, on average, a 6X return on investment. Even more compelling, 77% reported significant improvements across core areas of life: relationships, finances, health, career, and overall fulfillment. That’s not a coincidence — that’s the power of intentional, personalized growth with a trained guide by your side.
What Is a Self-Identity Expert & Purpose Coach?
I specialize in helping individuals who feel stuck, frustrated, or standing at a crossroads — whether personally, professionally, or spiritually. As a Self-Identity Coach and Master Practitioner of NLP (Neuro-Linguistic Programming), Mental Emotional Release® (MER), and Hypnotherapy, I help people get radically clear on the most important question of all: Who am I, really?
Because when you know who you truly are — not just what you do, but who you were created to be — everything changes.
I coach from a powerful framework: BE ➝ DO ➝ HAVE.
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Who do you need to BE to fulfill your God-given calling?
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What must you DO to walk in alignment with that purpose?
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What do you desire to HAVE in every area of life — spiritually, emotionally, relationally, financially?
This process includes a transformational Mental Emotional Release® session with every client. During this, we release deeply rooted emotional baggage — the limiting beliefs, fears, anger, sadness, guilt, and patterns that were often formed between the ages of 0 and 18. Research shows that nearly 85% of your values, beliefs, emotional wiring, and habitual behaviors are installed before adulthood. And if left unaddressed, they quietly sabotage your future.
But the good news? Once released, clarity comes rushing in. Identity is restored. Vision expands. And your purpose — the one that’s been waiting for you all along — becomes unmistakably clear.
How I Help?
I help my clients reconnect with who they truly are — not by guessing, but by uncovering the evidence that’s already within them. I call it God’s evidence — the breadcrumbs of identity, purpose, and potential that have been present all along.
Once we’ve explored and revealed this deeper truth, we take the next step: a Mental Emotional Release® (MER) session. This powerful process clears away the emotional baggage — the fear, guilt, anger, sadness, and limiting beliefs — that’s been silently shaping their story since childhood.
With that weight lifted, we move forward by identifying and installing new, empowering habits and core values that align with who they really are — not who the world told them to be, but who God designed them to become.
The result?
Clarity. Confidence. Freedom.
And a life built from the inside out.
What "if" you did?
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You will improve your self confidence. A study by the International Coaching Federation (IFC) discovered that 80% of people who hired a life coach reported an improvement in self-confidence.
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You will gain a different perspective. We are often consumed by our own opinions, life experiences, and way of thinking. A life coach can provide a new and often helpful perspective on things.
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You will gain greater self-awareness. Being fully aware of your impact on others and recognizing your flaws, strengths, and unique personality attributes is an extremely challenging adventure. This is the art of self-awareness. Self-awareness requires a strong capacity for introspection and reflection, something which a life coach can help you work towards. In fact, one study found that 67.6% of coaching clients experience a higher level of self-awareness.
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You will gain a more balanced life. The concept of life balance is different for everyone, but it often refers to a happy, peaceful, and harmonious relationship between your spiritual, physical and cognitive being, as well as the major areas of life. One of the benefits of a life coach is to identify what balance looks like for you and define action steps to achieve more balance in your life.
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You will gain more meaningful relationships. Relationships are the glue that combines individuals with society and provides shared fulfillment in life. From marriages to friendships and beyond, strong relationships are a critical contributor to happiness. According to the same ICF study mentioned previously, 73% of people who hired a life coach improved their relationships.
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You will achieve your goals from your vision list. We all have dreams in life, but very few people crystalize these aspirations into tangible goals to systematically accomplish. A major benefit of life coaching is being able to define your life goals and create a concrete, doable plan to achieve them.
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You will discover more joy and happiness. True joy and happiness is somewhat of a mystical experience and for most people, it’s hard to imagine a life that is forever happy. At the end of the day, joy and happiness is intrinsic, it’s a feeling that is unique to the way you feel inside. By defining life goals, creating balance, and committing to a better version of yourself with the aid of a life coach, you open up the prospect of finding greater joy and happiness. Helping others find happiness is one of the main reasons people become a life coach.
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You will discover clarity of purpose and vision. Are you clear on what your purpose and vision in life is? Again, this is a very individual and internal fire that burns within. It’s your passion, dreams, skills, and weaknesses all bundled into one. It’s your direction in life. Clarity of purpose is vital if you want to pursue your dreams, a life coach can assist you in creating this focus.
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You will discover your passion to do what you love. Finding that one thing you love more than anything else and doing it every day is a large contributor to happiness and satisfaction. Having clarity of purpose unlocks insights into what this may be. This is another one of the many benefits of a life coach in your corner.
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You will learn to follow through on commitments. Hiring a life coach is about more than just getting advice and guidance, it also creates accountability. You will have an ally that holds you to your word and ensures those goals get pursued and projects are completed.
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You will discover your best self. Many of us spend too much time comparing ourselves to others and focussing on what we perceive to be our flaws. Discovering your best self is one of the priceless benefits of life coaching.
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You will discover your strengths and weaknesses. A life coach will take an impartial view of your strengths and weaknesses, helping you understand your areas of greatest opportunity.
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You will discover the value of being open minded. To be open-minded you need to appreciate that there are different ways of doing things and varying perspectives on life other than your own. A life coach can provide the perspective and thinking process required to adopt this mindset.
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You will learn to unlock your potential. Many of us have latent potential that is hidden by prejudice or closed-mindedness. Life coaches unlock this potential by opening you up to alternate ways of thinking and creating clarity for your direction in life.
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You will improve your communication. 72% of people who hire a life coach improve their communication skills, according to the IFC study mentioned above. This is no surprise given the best life coaches are accredited NLP practitioners – the most advanced set of communication skills ever developed. Better communication is one of the primary benefits of NLP life coaching. (Find out more about what NLP is.)
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You will be better with time and productivity. Everyone has the same amount of time in the day, but some people use those 24 hours more efficiently than others. Working with a life coach can help you better manage your time, set priorities, and get more done.
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You will learn to eliminate negative thoughts. As well as looking at the positive aspects of life, such as your purpose, goals, and potential, life coaches are armed with a series of techniques that can help you eliminate or reduce negative thoughts that hold you back.
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You will learn to overcome your fears. By minimizing negative thoughts and embracing your strengths you can start to overcome fears that have been restricting your ability to achieve your dreams.
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You will have a different outlook on life. Being open-minded, self-aware, and considering a new perspective on life will give you a more positive and well-rounded outlook.
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You will discover ways to produce higher income and lower debt. The skills you develop while working with a life coach will focus your resources while pursuing career goals or growing your business to new heights. This is one of the key benefits of coaching in a business environment.
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You will eliminate bad habits. When bad habits are embedded in our day-to-day life, they diminish our ability to perform. Working with an impartial third-party will help you determine what these habits may be and learn to eliminate them.
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You will be aware of your values. Our values are those deeply held principles that influence our behavior and motivate us to do things both large and small. Given the sheer influence of life values on every action, being aware of what they are can revolutionize the way we live and perform.
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You will learn to align your strengths to your decisions. A strengths-based approach to personal development focuses on the positive inner resources of an individual make changes. This is in contrast to traditional methods that focus on identifying weaknesses and trying to improve those areas.
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You will discover how to stay motivated. Setbacks and roadblocks can derail the best of us. One of the most sought after benefits of life coaching is to sustain the discipline and maximum effort during challenging times. You’ll likely discover pockets of inspiration and hunger that you never knew existed.
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You will develop better decision making. Despite thinking that we act rationally, most people make decisions based on emotion or entirely subconscious processes. With a deeper understanding of how the mind works, you can reframe the process of decision-making so that it becomes simpler and wiser. For example, an NLP-trained life coach will be well-versed in the NLP Decision Making Strategy, a theory that incorporates visual, auditory, and kinesthetic (touch) senses and how they influence our decisions.
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You will learn to be more empathetic. To be empathetic you need to see and feel the world through the lens of someone else, put yourself in their shoes, and be understanding of their situation. Unfortunately, not everyone has the same capacity to show empathy towards others. A life coach can help you look beyond your personal needs and provide in-the-moment techniques for showing empathy.
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You will learn to accept criticism. If you’ve ever been to a job interview it’s likely that you have been asked how well you take feedback from others. While most people would like to think that they are open and willing to accept feedback or criticism, in the heat of the moment their emotions take over. An emotional reaction can result in a less than perfect impact on the person providing the feedback, who may just be trying to help you. Learning to accept criticism is a powerful life skill to develop and one of the benefits of life coaching.
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You will show greater appreciation. Showing appreciation and gratitude is a core component of fostering relationships. It makes people feel good about the impact they have on your life – be that in a corporate environment or socially. A life coach understands the importance of appreciation and has the tools to help you use it more effectively in your day-to-day life.
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You will learn to build rapport. Rapport is a connection between individuals or a group that enables those people to interact and communicate effectively. For most of us, rapport is seen as an uncontrollable force that we either have with someone or we don’t. However, creating rapport with others can actually be an intentional and structured process that a life coach can assist you with.
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You will improve physical wellbeing. Life coaches can offer more than just emotional and psychological support. They can also work with you to create and execute a plan for improving your physical well-being or losing weight. A healthy body often results in a healthy mind too.
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You will learn to reduce stress. Stress is a common occurrence for a large portion of the population. Financial burdens, career-related issues, or personal relationship problems can result in mental instability and stress-related health concerns. Life coaches have access to relaxation techniques, such as NLP, which can reduce the mental habits causing stress in your life.
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You will decrease depression and anxiety. Depression and anxiety are a society-wide health problem with a number of complex elements, none of which are an easy fix. However, having an ally in your corner who understands your triggers can result in an improved way of dealing with the symptoms of these mental health issues.
What "if" you didn't?
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You limit yourself to what you've always done
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You keep investing in others meanwhile you stay the same
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You end up doing the same thing, getting the same results. The definition of insanity, "Is doing the same thing over and over again, expecting a different result."
What is it costing you?
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Your Health & Wellbeing? (physical & emotional)
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Your Career & Education? (financial & intellectual)
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Your Contribution & Spirituality? (spiritual & influential)
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Your Love and Relationships? (emotional & relational)
What can you expect?
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You can expect complete confidentiality
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You can expect I will value your time and provide you with the most value for our time well spent
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You can expect to discover, explore and create more awareness of yourself
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You can expect to know "you" like never before
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You can expect to find more "balance" in your life
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You can expect I will walk along side you the entire time
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You can expect you are in complete control and determine